Wayne Spriggs is not your average businessman. He’s a driven, grounded entrepreneur whose life story is rooted in hard work, authenticity, and a sharp eye for design. As the founder of Lusso, a luxury homeware and bathroom brand that has disrupted traditional retail with accessible elegance, Spriggs has built something exceptional from the ground up. His journey is one of grit, inspiration, and personal values that shine through every element of his work.
Early roots that shaped his drive
Born and raised in Middlesbrough, a town in the northeast of England, Wayne Spriggs developed his entrepreneurial instincts at a remarkably young age. By the time he was 12, he was delivering milk and newspapers before school, already immersed in the discipline of earning. His modest upbringing wasn’t a setback—it was the forge in which his tenacity and resilience were built.
He often credits these early experiences for instilling a strong work ethic and a respect for simplicity. Unlike many high-profile business figures, Spriggs never chases flashiness. Instead, his roots kept him grounded even as his career took off.
From property flips to product vision
Before Lusso ever existed, Spriggs spent over a decade in property development. He renovated more than 40 homes, learning the ins and outs of construction, interiors, and buyer preferences. But it was during this phase that he noticed something key: the luxury bathroom market was overpriced, underwhelming, and out of touch.
He couldn’t find fittings that combined modern elegance with affordability, so he did what all visionaries do—he created his own solution. That insight marked the beginning of a new chapter. One that would eventually transform the way people experience luxury at home.
Launching Lusso with a leap of faith
With only a £10,000 overdraft and no external investors, Spriggs launched Lusso in 2014. It wasn’t just a business; it was a bet on his design instincts and belief that luxury didn’t need to be exclusive. His approach was hands-on from day one. Every product was chosen with care, every detail fine-tuned to reflect the aesthetic and functional perfection he envisioned.
His direct involvement in Lusso’s design, customer service, and strategy has remained constant. This isn’t a CEO who oversees from a distance. He leads by example, often working behind the scenes with his team to uphold the standards that have come to define Lusso’s brand.
Shaping a modern luxury icon
Today, Lusso is known for its sleek, minimalist products—freestanding stone bathtubs, brushed brass taps, marble vanities, and more. The brand blends Scandinavian and British aesthetics with craftsmanship and accessibility.
Its products now grace some of the most exclusive spaces around the world, including Claridge’s in London, The Connaught Hotel, and even the Equinox Hotel in New York. Wayne Spriggs turned his homegrown idea into a globally recognized label without losing the essence of what made it special in the first place.
Recognition beyond numbers
Spriggs’ accomplishments haven’t gone unnoticed. In 2021, he was named Small Business Entrepreneur of the Year at the Great British Entrepreneur Awards, a testament to his singular approach and fearless innovation. He was also featured in the LDC Top 50 Most Ambitious Business Leaders, further confirming his growing influence in the luxury space.
Unlike many entrepreneurs who focus solely on sales figures and growth metrics, Spriggs focuses on reputation, design value, and customer experience. That mindset has helped Lusso stand apart from competitors in a saturated industry.
A life still grounded in simplicity
Despite his success, Wayne hasn’t traded his roots for glitz. He still lives close to where he grew up in Middlesbrough. His lifestyle is best described as understated yet elegant, much like the brand he created.
He enjoys hiking, traveling, and discovering culinary experiences. His Instagram feed (@ws74) gives occasional glimpses into his world—but you won’t find excess. Instead, it’s carefully curated, just like his designs.
A strong family foundation
Wayne is a family man through and through. While he keeps many personal details private, it’s clear his children play an important role in his life. His siblings are also entrepreneurs, which speaks volumes about the environment of ambition and independence that shaped him.
Though Lusso is a solo venture, Wayne’s values around loyalty, privacy, and togetherness continue to guide how he operates both personally and professionally.
Looking forward: The next evolution
Wayne Spriggs doesn’t see Lusso as a finished project. He sees it as a growing legacy. The future includes expansion into full-scale home interiors, new showrooms in luxury districts like Mayfair, and entry into new international markets, including the UAE and the US.
But perhaps what sets him apart most is his vision to build the world’s leading single-brand luxury department store. It’s not just about bathrooms anymore—it’s about an entire lifestyle curated under one high-end but accessible roof.
Physical appearance and presence
Wayne Spriggs appears in public with a clean, polished look that mirrors the aesthetic of his brand. He often wears classic designer pieces in neutral tones—nothing too bold, but always refined. He maintains a lean, fit build, reflective of his active lifestyle.
His height is estimated around 5’11”, giving him a tall and confident presence. He comes across as confident yet calm, approachable yet sophisticated—a balance that aligns seamlessly with Lusso’s identity.
Conclusion
Wayne Spriggs represents something rare in modern entrepreneurship: a blend of raw authenticity and polished ambition. He doesn’t sell an image—he delivers a vision backed by substance. Whether through his brand, his story, or his evolving plans, Spriggs continues to inspire by staying true to his principles. His is a journey that proves success doesn’t need flash—it needs focus, integrity, and relentless belief in your craft.
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